When it comes to local SEO, there’s a lot of noise. From the latest industry buzz talk to the nuances of a specific website, a strategy to-do list can quickly become flooded with tasks that don’t consider the big picture. However, none of these tasks matter if you ignore competitors.  […]

How important is schema markup for local search engine optimization (SEO)? Most local SEO experts and webmasters are familiar with the impact of having well-optimized SEO elements on their landing pages, such as optimized title tags, well-written content, and more. However, what exactly can you accomplish by applying schema markup […]

I’ve spent more hours than I care to admit searching for the best Mexican food, thumbing through Instagram posts, and picking the brain of local bloggers. In pursuit of my Pride Rock moment holding the king of tacos, I always return to Google. When I’m perusing through Google, I’m served […]

Franchises, like all local businesses, require local SEO to rank in the search engines and reach new potential customers. That includes SEO best practices such as optimizing the websites of individual franchise locations and creating business listings in national and local directories. However, SEO for franchises differs from regular local […]