Giraffic Media owner Andrea Engebretson’s website designs are often influenced by local art – InForum

FARGO — Artist Andrea Engebretson sits at the rear of the personal computer in her household office environment the place the partitions and furnishings are vivid and clear. Neatly structured stacks of paper are interspersed with multi-colored submit-it notes whilst a photograph of a giraffe blowing bubbles appears to be like on.

Her huge monitor shows the a short while ago redesigned

site for The Arts Partnership

, one particular of Engebretson’s latest style and design creations as portion of her organization, Giraffic Media. She’s been a member of The Arts Partnership because 2019, and though designers are not usually deemed artists, Engebretson unquestionably considers herself an artist initially and gleans inspiration from several regional artists.

Engebretson places her artistic abilities to excellent use as a brand designer and business coach.

“When I do the job with a shopper and they are so fired up about what they do, I just get influenced by their enthusiasm. Shade, lines and pictures pop into my head though they are sharing. Then it’s the problem of putting people points on the display screen in a way that genuinely demonstrates the tale the shopper is telling, and engages the person with that story. It is a type of collaborative artwork,” she claimed. “Websites should under no circumstances be passive.”

While Engebretson allows recognized enterprises refocus and realign what they do and build action strategies for reflecting that, as a Faucet husband or wife herself she discovered The Arts Partnership web site to be a unique problem.

“It is so interesting for me to see it arrive together,” claims Andrea, her smile reflecting her enthusiasm. “I hope people today uncover it less difficult to use, simpler to get included, easier to discover the information and facts they are hunting for, and simpler to assist local art.”

The new Faucet internet site sports activities cleaner traces, brighter colours, and simplified menus that are easier to navigate. In addition to the Arts Hub, it is now less complicated to determine Donors and Partners, take a look at Faucet partner artists (and kind them by the form of artwork they build), and submit local community activities to the calendar.

Here’s much more from Andrea Engebretson.

Q. Did you always know you preferred to go into structure?

A. I experienced no plan. I believed I was heading to be a musician. I love new music, I performed the flute, and I was actually good at it. So it was a surprise when I looked further to comprehend that I didn’t basically want to know that significantly about new music. That appears funny when stated out loud, but often when you have an fascination in anything, and you commence digging in to know extra, you notice that you can really like one thing without the need of wanting to know all the aspects. That is how it was for me and audio. I understood I really do not treatment what the chords are identified as, I just consider they’re very and want to perform them. So majoring in new music didn’t really do the job out.

Q. What led you into style and design?

A. I was a remain-at-residence mom for a very long time, and I would do factors on the personal computer. Like chore charts or ‘what does a thoroughly clean home glimpse like?’ posters. I was just working with ClipArt, but I favored arranging things on the webpage and obtaining different fonts that suited what I was putting alongside one another. I was undertaking that in Microsoft Word and it’s seriously mad hunting again and recognizing some of the factors that I was capable to do in Word—now I simply cannot envision how!—and I normally tinkered with HTML building sites in the 90s. When I begun searching for a position I could do from residence, simply because I was committed to remaining property with my young children, I realized I had been intrigued in graphic design and style for a extensive time – even if I hadn’t discovered it that way. So I went back to school for it, but the moment I got there I recognized I enjoy this. I seriously like this. I appreciate the precision that is achievable, and I appreciate arranging information on a page in a way that would make it easy to ingest. I think that is why website style and design functions for me it can be precise.

Q. What role does artwork play in your lifestyle?

A. I’ve often been really artistic. I played a lot of faux and make imagine as a child. Each individual day in the summer months a friend and I would participate in costume up and make up tales. Right after that I performed the cello and the flute and the piano. I definitely received into the flute when I was in superior college.

It took me a long, extended time to understand that I can pull myself out of some of my depressive slumps just since I will need to create something with my hands. Even if it truly is just drawing strains with a ruler on paper, it is an outlet for my anxiety, depression, or joy and pleasure. Now that I have figured that out, I will get antsy. My legs will bounce and my heart races with the want to do one thing creative. While I adore my laptop get the job done, when I get in that point out I have to immerse myself in art by undertaking some thing additional fingers-on.

Q. What other art do you do?

A. I wrestle to obtain the ideal angles, but I like images. I like film modifying, which was a full shock to me. In some cases I will draw or do calligraphy. But when I want to be extra palms-on and do the messy stuff, I do printing and papermaking. I like to participate in with textures and involve seeds, bouquets, and other natural features in the paper, and I’m doing the job on a venture that includes printing instantly on to my selfmade paper for additional dimension. I’d also like to start out building books and journals with my paper, so which is another exciting issue to discover and perform toward.


When graphic artist and net desginer Andrea Engebretson desires to do one thing a lot more fingers-on, she enjoys printing and papermaking.

Contributed / The Arts Partnership

Q. What is the biggest misconception you face with your consumers? 

A. I largely get the job done with moms who have set up firms and are completely ready to stage up but will need enable figuring out wherever to go from right here. So I do an in-depth interview that is almost like model remedy. We dig deep into their company so I can figure out what they do much better than any individual else and in which they have to have some support, and then we arrive up with obvious next ways to just take. But a lot of folks assume they are not prepared to perform with a designer like me. They think their company is much too messy, and their feelings are all about the location, so they check out to correct it in advance of they come to me – like cleansing your dwelling just before a experienced organizer comes around. But, the full explanation people seek the services of me is that they’re struggling. I want to see the full mess so we can discover what they are undertaking appropriate and mistaken and opportunities they could be missing. It is really about receiving to know them, in which they are, the place they’ve been, and the place they want to go, so I can make them a fantastic model and a fantastic approach that aids them glow.

About the creator

Tap partner and group information contributor Brandi Malarkey is a multimedia storyteller, artist, administrator, and occasional warm mess. She is a collector of useless bugs and excellent books and thinks that ordinary miracles and smaller kindnesses have the energy to transform the globe. Study far more about her and her company at


This report is portion of a content partnership with The Arts Partnership, a nonprofit corporation cultivating the arts in Fargo, Moorhead and West Fargo. For far more facts, pay a visit to theartspartnership.web.

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