Hamburg-based design studio Liebermann Kiepe Reddemann on how to innovate your web design
A lot has been going on for Hamburg-based design studio Liebermann Kiepe Reddemann since the last time we spoke. “During the pandemic, many of our clients were faced with the necessity of complete digitisation” explains David Liebermann, the studio’s co-founder. “Exhibitions could not be visited, art fairs did not take place, galleries closed down, festivals only happened online and retail stores remained empty.” As such, the studio’s portfolio of designing websites flourished, pushing the innovation of web design to new and exciting results. “This extreme situation required finding new concepts and applications to transfer artistic positions, spatial experiences or exhibition situations to the web in a holistic and immersive manner,” David adds.
How, then, do Libermann Kiepe Reddemann maintain such a strength of variety across its website designs? Each one breathes with a life of its own, but still holds a characteristic quality of the design studio’s aesthetic. “In order to design an individual experience, it is important to communicate ideas through form, and a website is an extension of the content, not just a placeholder,” David explains. “Such a concept in interaction design, animation and aesthetics most likely results in a memorable, mindful and reasonable interaction.” Rather than focus on a ‘signature’ visual style, the design studio instead opts to “find interactive concepts and user experiences that best represents the content”, with hopes to bring their client’s work to a new, elevated level. To find inspiration for such work, the team often rely on their teaching. “In exchange with our students we get to know different points of views, approaches and ways of thinking,” David says. One easy way to find the litany of website inspirations for the studio is to also locate their blog, “where we post websites that are interesting to us”, David explains.