Starting a business website, especially for a small company, may look easy at a glance. But when you have to choose which web design company to sign up with, what web layout you should go with, and what SEO strategies you need to implement, the idea of developing a website […]
Steps
With Google constantly releasing algorithm updates, how do you keep up? Gone are the days when businesses could rank on Google simply by pumping out generic, keyword-stuffed material, which wasn’t necessarily user-friendly. Now, you can stay ahead of the curve with a forward-thinking approach to search marketing. In today’s ever-evolving […]
Entity search can be a massive competitive advantage. But you first need to build your entity-based strategy. This article will cover how to create a robust entity-first strategy to help our content and SEO efforts. Most common challenges search and content marketers face Relevant, topical content, discovery based on customer […]
If you want an online presence that will help your brand awareness and brand recognition, then you need to have a great website. Your website needs to make a great first impression on your customers and leave them wanting more. A great website is a marketing tool that will work […]
Sarah Malcolm is the founder of Quiet Valor, an ad agency servicing companies within the tech, biotech and healthcare innovation space. getty Your website is the home of your brand and its messaging. In the setup and design phase, it’s easy to focus on domain names, plug-ins and the back-end setup. […]