Digital marketing is about generating leads and drumming up business—and often, there’s not much room in the conversation for empathy. Web visitors represent dollar figures, right? Is there even a metric for empathy? Good news: You can center empathy in your marketing strategy and still achieve your business goals! In […]
Omnizant
This article was originally included in Trial Magazine, published by the American Association for Justice. Most law practices rely on third-party consultants or agencies for website development and online marketing assistance. Unfortunately, not all providers are transparent. Knowing the right questions to ask (and who to hire) can be challenging […]
