There’s an abundance of SEO strategies available to improve website performance. However, most strategies focus on increasing sessions. What happens once these users land on your website? As David Freeman explained back in 2017, UX is pivotal to the future of SEO and “what is good for the consumer is […]
Metrics
Proving ROI for SEO isn’t easy. It’s one of the main reasons people are not as bought into SEO as they are with other marketing channels. It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your […]
Maybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know what Lighthouse is and are too afraid to ask. Either is an excellent option. Welcome! Together, we’re hoping to take your performance improvement efforts from “make all the numbers green” to some clear and […]
