Sept. 19, 2022 MILWAUKEE — James B. Speta, Elizabeth Froehling Horner Professor of Law at Northwestern University Pritzker School of Law, will deliver Marquette University Law School’s annual Boden Lecture, “Can common-carrier principles make for a better internet?” on Thursday, Sept. 22, at 4:30 p.m. in the Lubar Center at […]
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Law school graduates are unleashed into the legal marketplace with strong analytical skills but often lack much of the practical knowledge needed to run a successful law firm, which can make or break a fledgling law practice. Thinking like a lawyer will only get you so far in the competitive […]
How often should law firms write new content? The answer depends on their goals. They should create informative content often if they want to get more leads or increase sales. To improve their brand image and reputation, they should create in-depth, high-quality content more slowly (but still regularly). Content marketing […]
[author: Vondrea McCoy] We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design aesthetics, and not nearly enough time on the many […]
Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. getty Asking whether it’s better for your firm to focus advertising dollars on pay-per-click advertising or search engine optimization is a little like asking whether it’s better to […]
The online marketing space for law firms is one of the most competitive there is – and the reason is not hard to see. There are lots of lawyers – around 1.3 million in the United States, 150,000 in the United Kingdom and plenty more in all the other major […]
High bounce rates are bad for business. For web marketers, reducing bounce rate is an important part of strategy. Bounce rates can provide key insights that reveal opportunities. If you can identify high bounce rates, you can then take steps to increase site engagement and improve site performance by using […]
[author: Noreen Fishman] Page speed is one of the most important components of your website. Not only does a faster load time improve the user experience, but it can also be viewed as a factor for search engines. If you’ve been looking for ways to reduce your bounce rate and […]
[author: Noreen Fishman] With so much emphasis on SEO, it can be easy to forget what happens once someone lands on your website. If you’ve done all your legwork through digital channels, you should have some pretty strong traffic coming to your site. But how can you encourage people to […]
Your website can be one of your most powerful marketing tools, but only if it’s done right. People have literally billions of websites to choose from. Why should they engage with yours? Successful websites are designed not only with great aesthetic in mind but also with a positive user experience. Here […]
