Sometimes the best SEO tools are free. Look no further than Google Sheets. While it’s not great at plotting ranking data (inverting the y-axis is always ugly), there are numerous ways to use Google Sheets for SEO. Here are 11 of the formulas and tips I find myself using for […]

Malte Ubl just left Google a couple of weeks ago after being with the search company for 11 years. He came back onto Twitter to ask some very specific SEO advice from his former Google colleague, John Mueller. The funny thing is, Malte was the lead Google Search for Desktop […]

Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. This topic is discussed during a recent Google Search Central SEO office-hours hangout. An SEO professional, who’s working on a website that reports on currencies, asks Mueller […]

Google’s Search Advocate John Mueller answers a question about making honest mistakes in SEO and if websites get a penalty for accidentally breaking Google’s rules. This is discussed in the latest installment of the Ask Googlebot Series on YouTube. Specifically, Mueller addresses the following question: “How Google Reacts to Honest […]

Google provides an update on the use of emojis in webpage titles and meta descriptions, saying they’ll neither hurt or help SEO. This is stated by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on January 28. One of the submitted questions asks for […]