Check your website for these five must-haves in health care website design for clinical success If you want to excel online, you’ll want to see your website from two perspectives. Does your practice website delight prospective new patients? Does it address their concerns better than a competitor’s website? Does it […]
EAT
Google’s principle of E-A-T — which stands for expertise, authority, and trustworthiness — is the search engine’s way of determining the value of content on the web. But, what does it mean for content to reflect expertise, authority, and trustworthiness? “Expertise, for me, is the amount of knowledge you have […]
