Don’t lie. Show of hands. How many times have you uttered the following in the last year alone? “I can’t find any good writers.” “No one can create content as well as me.” “Content marketing / SEO doesn’t work in our niche.” “That agency just doesn’t understand our unique POV.” […]
Content
If you’ve ever written a blog post or online article, you’ve asked the question before: How long should this be? In other words, what’s the optimal length of web content for SEO purposes? Depending on the year and the source, you might hear the ideal word count for SEO is […]
With Google constantly releasing algorithm updates, how do you keep up? Gone are the days when businesses could rank on Google simply by pumping out generic, keyword-stuffed material, which wasn’t necessarily user-friendly. Now, you can stay ahead of the curve with a forward-thinking approach to search marketing. In today’s ever-evolving […]
How often should law firms write new content? The answer depends on their goals. They should create informative content often if they want to get more leads or increase sales. To improve their brand image and reputation, they should create in-depth, high-quality content more slowly (but still regularly). Content marketing […]
Entity search can be a massive competitive advantage. But you first need to build your entity-based strategy. This article will cover how to create a robust entity-first strategy to help our content and SEO efforts. Most common challenges search and content marketers face Relevant, topical content, discovery based on customer […]
Opinions expressed by Entrepreneur contributors are their own. Mention digital marketing and, within minutes, buzzwords like search engine optimization (SEO) and content marketing will be mentioned. Both are more than buzzwords. They are integral parts of successful digital marketing for most current brands. Chances are, if you are running a […]
Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing micro intents. This article will discuss 12 different types of micro intents that will help you better understand what types […]
Google’s quality threshold – and how it relates to indexing – has become a more well-known and widely talked about topic over the past year. Several elements contribute to the value proposition of an individual page and domain. But one key concept that Google covers in their Quality Rater Guidelines […]
There’s an old maxim in the marketing world, “content is king.” This has been true as long as search engine optimization has been around, and probably dates back even further in the world of general marketing. But as simple as that adage is, it leaves a lot of room for […]
Want to rank faster and get more visibility for your written content? Would you like to know what’s slowing everything down? By understanding how your content gets seen and crawled by Google, you can create naturally higher-ranking pages, blogs, and other content. By seeing your content as Google sees it, […]