In the search engine optimization business, we spend so much time thinking about Google algorithms, sitemaps, and backlinks that we sometimes lose sight of the primary goal: providing useful information to human visitors. In the past, it was easy to understand why. You could cram your page with keywords, slap […]

Courtesy of Alex Litvin via Unsplash Whether planning a cocktail party or family barbecue, check out there cool gadgets for summer entertaining.  Nintendo Switch Sports | $40 (requires Nintendo Switch) Forget cornhole or bocce ball — it’s time to take backyard games to the next level. Nintendo Switch Sports is […]

A lack of collaboration is the greatest challenge facing business and their supply chain. Here’s how … [+] to instill greater collaboration. getty In a recent article, the non-profit benchmarking organization APQC identified a “lack of collaboration” as the greatest challenge affecting supply chains. Noting that collaboration has always been […]

Google’s Search Advocate John Mueller provided an interesting answer as to whether there was an SEO downside from linking to insecure HTTP web pages. One would think that linking to HTTP pages might be seen as a negative quality of a page because it might seem like a negative user […]

As technology continues to evolve, the question of how to craft a meaningful customer experience (CX) remains constant. Successful brands have customer experience almost down to a science, but what’s the actual formula? With so many moving pieces, it can be difficult to get your CX down to a simple […]

Sitemaps are a powerful tool for SEO pros and webmasters. They help Google and other search engines navigate through a website and find new pages and content. It’s not guaranteed that search engines will index the content but telling them what pages are important can make a significant difference. Sitemaps […]