Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. This topic is discussed during a recent Google Search Central SEO office-hours hangout. An SEO professional, who’s working on a website that reports on currencies, asks Mueller […]
SEO
It takes the assistance of technology to analyze data, conduct research, validate code, and conduct other SEO site audit checks at scale. The good news is that these tools don’t have to put your SEO budget into the red. There are plenty of perfectly adequate, free SEO tools available to […]
Google’s Search Advocate John Mueller answers a question about making honest mistakes in SEO and if websites get a penalty for accidentally breaking Google’s rules. This is discussed in the latest installment of the Ask Googlebot Series on YouTube. Specifically, Mueller addresses the following question: “How Google Reacts to Honest […]
Google provides an update on the use of emojis in webpage titles and meta descriptions, saying they’ll neither hurt or help SEO. This is stated by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on January 28. One of the submitted questions asks for […]
Many of us get to a stage in our careers as SEO professionals where we feel a little bit stagnant. We’ve been optimizing sites for a while and feel pretty confident that we can do it well.. but there’s that nagging thought there’s more we could be doing. That there […]
We’ve all heard that data tells a story. But sometimes that story is difficult to follow – especially if you’re not really a numbers person. As SEO professionals, we know what we do has an effect on a business’s bottom line. So how do we convey that to our clients […]
Corporate web teams are often overloaded with a combination of one-off change requests and large projects. Teams are forced to find a balance between requests coming from other stakeholders in the business and their own internal web team initiatives. This state of affairs can create tremendous unnecessary stress and lead […]
Maybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know what Lighthouse is and are too afraid to ask. Either is an excellent option. Welcome! Together, we’re hoping to take your performance improvement efforts from “make all the numbers green” to some clear and […]
Sometime in December, SEO experts started noticing that Google was low-key testing out a new feature inside its search box. It’s an expanded version of the box that we’re calling the enhanced autocomplete box. Over in the box’s right column, Google pulls the top three People also ask questions, and […]
Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the SEO platform decision-making process. But deciding whether your company needs an SEO platform calls for the same evaluative steps involved in any software […]
