Most websites are nothing more than static web pages that serve as branded placeholders for companies. However, if you want your website to serve as a powerful tool for generating leads or turning traffic into customers, you have to break through the traditional approach to website design and keep conversions […]

Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. getty Asking whether it’s better for your firm to focus advertising dollars on pay-per-click advertising or search engine optimization is a little like asking whether it’s better to […]

An employee arranges Apple iPhones as customer shop at an Apple store. Mike Segar | Reuters The last time Apple faced an inflationary environment like this, it had been a public company for less than a year and its best-selling product was the Apple II home computer. In May, the […]

A case study describes how 3D printing can be used for automotive sculptures The Monster 917 is a sculpture based on a Porsche model. The sculpture is a maze of tubular aluminum and carbon fiber. (All images provided by 3DPRINTUK) The uses of 3D printing today are well established across […]

No matter how easy your website is to navigate or how clean the user experience (UX) is, an on-site search function is vital. Your site visitors want a direct way to find exactly what they want. On-site search is more than a search box; it’s an essential aspect of how […]