Sometimes the best SEO tools are free. Look no further than Google Sheets. While it’s not great at plotting ranking data (inverting the y-axis is always ugly), there are numerous ways to use Google Sheets for SEO. Here are 11 of the formulas and tips I find myself using for […]

The first step to increase website exposure by optimizing SEO is to identify your keywords, also known as search terms. Keywords are extremely important to SEO, since they will be the basis for search engine optimization. Keywords with high search volume are better, as there is a bigger potential audience. […]

Tools for the road that can improve the driving and riding experience every mile along the way. (Dreamstime/TNS) ATLANTA — Crumbs, odors, discomfort — they can all ruin a good road trip with the family. For children, sitting in a vehicle for hours on end can be daunting. For parents […]

Website design modules are generic components considered the building blocks for website design. For example, two children playing with the same lego set will build different things, but the components of the construction are still the same. Optimization tools, meanwhile, are tools used to improve user experience on a webpage. […]