Advanced computer programs influence, and can even dictate, meaningful parts of our lives. Think of streaming services, credit scores, facial recognition software. As this technology becomes more sophisticated and more pervasive, it’s important to understand the basic terminology. People often use “algorithm,” “machine learning” and “artificial intelligence” interchangeably. There is […]

For more than a decade, when companies talked about search engine optimization (SEO), by default they were talking about Google. With the rise of digital juggernauts in the e-commerce and social media spaces—including the buy-anything platform Amazon and video-sharing apps like TikTok—online searches for products, entertainment, and information have begun […]

Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing micro intents. This article will discuss 12 different types of micro intents that will help you better understand what types […]

The reviews for Apple’s newest laptop, the M2 MacBook Air, are in, and the general consensus is that it’s really good. I’ve been using one for a few days and I would agree. It’s hard to find anything not to like. If you’re looking for a new laptop, I’m sure you’ll […]

We are not short of gaming options on smartphones and other devices these days. The incredible technology included in such systems allows us to access some top-quality graphics and gameplay at the touch of a button, with this creating a whole host of opportunities for the industry. Head over to […]