This article aims to adhere to social model language while some of the contributors have chosen to identify differently. Conversations about accessibility within the SEO community have increased over the last few years. While several experts and disability advocates have been speaking about accessibility for years, the importance of digital […]

CONWAY, Ark.–(BUSINESS WIRE)–Jul 20, 2022– Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom is now part of the expanded Marketing Cloud Customer Data Platform ecosystem and has created a dedicated, global Salesforce practice. The practice will provide high-performing […]

Advanced computer programs influence, and can even dictate, meaningful parts of our lives. Think of streaming services, credit scores, facial recognition software. As this technology becomes more sophisticated and more pervasive, it’s important to understand the basic terminology. People often use “algorithm,” “machine learning” and “artificial intelligence” interchangeably. There is […]

For more than a decade, when companies talked about search engine optimization (SEO), by default they were talking about Google. With the rise of digital juggernauts in the e-commerce and social media spaces—including the buy-anything platform Amazon and video-sharing apps like TikTok—online searches for products, entertainment, and information have begun […]

Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing micro intents. This article will discuss 12 different types of micro intents that will help you better understand what types […]