SEO can be a costly investment, so, understandably, you’d want to do everything to get the most out of your investment. But, to do so, you need to be aware of common roadblocks that can hinder SEO success. In my experience, nine things have historically kept my clients from getting […]
SEO
In a Google Office-hours hangout, Google’s John Mueller answered a question about how to use alt text for SEO. Along the way he dispelled the idea that there is a 16 word limitation on alt text and suggested ways to use the Alt Text that would be good for SEO. […]
SEO can be broken down into clear, repeatable steps. We know that: Content is king and user experience is queen. Google wants us to create unique, relevant, comprehensive content so that searches can find exactly what they are looking for. Websites should load fast and make it easy for users […]
What is a toxic link? Are toxic links the same thing as spammy links? Can too many of these hurt your site’s ability to rank? If you are uncertain as to whether you would benefit from filing a disavow, this article should answer your questions. What is a toxic link? […]
Search engine optimization (SEO) is a tricky field. Just when you think you’ve got a handle on it, Google goes and changes the algorithm and what used to work doesn’t work so well anymore. or there’s a new element to add to your SEO bag. Though you may want to […]
You have customers searching for you right now. How would you like to appear at the top of local search results? Want your business to show up in Google searches for potential customers? Wouldn’t it be great if you knew how to rank your business better? You can. With local […]
If you ask 10 SEOs what their top SEO Key Performance Indicators (KPIs) are, you’ll likely receive 10 different answers. The reason is that KPIs are situational; they are specific to each type of business. Accordingly, the following are nine KPIs that can be considered important for a wide variety […]
Malte Ubl just left Google a couple of weeks ago after being with the search company for 11 years. He came back onto Twitter to ask some very specific SEO advice from his former Google colleague, John Mueller. The funny thing is, Malte was the lead Google Search for Desktop […]
Google’s principle of E-A-T — which stands for expertise, authority, and trustworthiness — is the search engine’s way of determining the value of content on the web. But, what does it mean for content to reflect expertise, authority, and trustworthiness? “Expertise, for me, is the amount of knowledge you have […]
I’ve spent more hours than I care to admit searching for the best Mexican food, thumbing through Instagram posts, and picking the brain of local bloggers. In pursuit of my Pride Rock moment holding the king of tacos, I always return to Google. When I’m perusing through Google, I’m served […]
