Despite being one of the most established digital communication methods, email is the most popular. Yes, alternative, more modern ways to reach your audience and buyers. Communication channels include live chat, social networking, and many more. On the other hand, Email reigns supreme among marketing channels, with a user base […]

Zohaib Hassan is the Founder & Partner at Lead Origin. A modern consulting firm focused on digital transformation & intelligence. getty Despite the advent of social media and the proliferation of billions of websites on the internet, email marketing is still standing. Email lets you personalize your message in ways […]

Indian brands embrace influencer marketing in 2022 Leading and specialized content producers are used in influencer marketing to raise brand recognition, boost traffic, and deliver messages to a business’s target demographic. Businesses may target the audience they want to reach by extending their reach across numerous buyer personas thanks to […]

A couple of weeks ago, Google revealed that 40% of 18 to 24-year-olds prefer TikTok or Instagram search over cheugy, Boomer-style Googling. Since then, the internet giant has come back fighting, by launching an educational campaign aimed at Gen Z. Called “Let’s Internet Better,” the crusade features a series of […]

CONWAY, Ark.–(BUSINESS WIRE)–Jul 20, 2022– Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom is now part of the expanded Marketing Cloud Customer Data Platform ecosystem and has created a dedicated, global Salesforce practice. The practice will provide high-performing […]