Marketing campaign is a powerful tool used by organizations to advertise and promote their products and services. Marketing strategy is an overall, long term, strategic plan and a blueprint of any industry or any company with the ultimate aim of reaching a sustainable competitive edge. It is a key element of the companies overall business strategy and is central to the companies marketing success. Marketing campaigns have the power to take your company from obscurity to fame and can do this by tapping into the resources and talent pool of your industry sector. A marketing campaign is the lifeblood of a company’s advertising strategy. By identifying the right target audience and marketing to them effectively, you can achieve amazing success and build a strong client base which in turn will drive increased revenue and ultimately result in greater profits.
One of the most common forms of marketing campaigns seen nowadays is the television commercial. Marketing campaigns through television are extremely targeted and can deliver results that are unparalleled when compared to other marketing campaigns. Television advertisements are generally considered the most cost effective form of marketing campaigns. The key reason behind this is the fact that they deliver more impact than any other medium.
Direct mail marketing campaigns are also very effective when it comes to creating new customers and keeping existing customers coming back. Direct mail marketing campaigns are one of the most popular and effective means of marketing campaigns used by businesses today. Direct mail marketing campaigns help in creating new customers, as they help to capture customers’ attention. Also, direct mail marketing campaigns help to maintain customer loyalty by reminding them of your brand, its products and services again, after which making them decide to come back again to avail of your products and services. A direct mail marketing campaign is indeed an excellent way of creating new customers, keeping existing customers and gaining more exposure for your brand.
Online advertising campaigns are another great way of promoting your brand. An online ad campaign helps you to get immediate results, as a single ad placed on the internet can bring about several reactions. For example, if you post an online ad, you can instantly get a lot of comments, emails and visits towards your website or you can even be featured on the search engine result pages. The key reason for an online ad campaign is that you can use these reactions to try harder so as to drive more traffic and to generate more sales.
TV marketing campaigns have been very successful in the past but not anymore. People prefer watching their favorite programs rather than reading ads. This means that your television advertisement will not only have to impress them with great story content, but also convince them that it is worth watching and reading. As mentioned above, people usually ignore TV advertisements during breaks or during commercial breaks. This means that you should start looking carefully at your television advertisement to find out what makes them pause and consider your campaign.
Internet marketing campaigns are extremely popular due to their low cost, accessibility and flexibility. These campaigns have changed the way people view and buy products, services and even ideas. You can reach millions of prospects online, without the hassle of physically visiting your intended customers, which makes advertising online a more viable option. With the right keywords, you can find new prospects who are looking for the same product or service that you offer.
Both TV and Internet campaigns can have the same goals, which are to reach as many consumers as possible with the least amount of effort. However, each channel has its own advantages and disadvantages, which have to be weighed against the brand’s goals. For instance, TV advertising campaigns tend to give shorter, direct and to the point messages, while Internet marketing campaigns use text messaging, email, videos and other interactive methods to reach audiences.
A television ad campaign needs to be targeted towards the audience and the message must be clear enough for them to understand and remember. Television ad campaigns are very low cost options that can be launched within a few minutes and require a high return on investment to gain positive results. However, they do not have the same reach and longevity that an Internet brand does. The best brands will have a highly visible online presence, to small start-ups with little money can still create a buzz in a matter of weeks by launching an effective online ad campaign.