The hipster shotgun: Kalashnikov unveils ‘gadget gun’ MP-155 Ultima aimed at Gen Z customers
The Kalashnikov group, which produces the AK-47 assault rifle, has unveiled its hipster ‘gadget gun’ aimed at Gen Z customers who can’t bear to be without tech.
The semi-automatic 12-gauge shotgun, dubbed the ‘MP-155 Ultima’, has a built-in HD video camera and computer to teach its users how to shoot.
The futuristic weapon, with a stylish composite body and an external display, can record your every move and transmit the information to your smartphone via Wi-Fi or Bluetooth.
Speaking on Tuesday, the group’s director said it was planning to market the new gadget-packed weapon to hipsters and young people.
The Kalashnikov group, which produces the AK-47 assault rifle, has unveiled its hipster ‘gadget gun’ aimed at Gen Z customers who can’t bear to be without tech. Pictured, the group’s director first presented the futuristic weapon in Moscow, Russia, on August 21, 2020
The semi-automatic 12-gauge shotgun (pictured on August 24, 2020), dubbed the ‘MP-155 Ultima’, has a built-in HD video camera and computer to teach its users how to shoot
Kalashnikov’s MP-155 Ultima shotgun is pictured in the Kalashnikov expo centre prior to the International Military Technical Forum Army 2020 in Moscow on August 21 2020
Resembling something that might be found in a video game, the shotgun features a stylish body, a built-in computer in the butt-stock – with a small screen, Wi-Fi and Bluetooth – and a barrel-mounted video camera.
It can record video through its ‘eyes’ before transmitting the information in real time to a smartphone.
The built-in computer also offers a number of basic functions, including a timer recording the number of shots and hits, the time and rate of fire, and the number of targets hit.
It also has a built-in compass and a GPS module showing the location of the weapon. When the battery runs out, the gun can be charged via the USB connector mounted on the side.
‘It’s the first gadget weapon. The task is to attract that part of the audience who was born with gadgets and cannot imagine themselves without them,’ Kalashnikov’s director Dmitry Tarasov said in an interview with the RBK business daily.
‘Classic hunting today is becoming more rare, even outlandish. Therefore, I would like to involve… hipsters, Generation Z,’ he said – referring to those born from the mid-1990s onwards.
‘I really want people to own weapons responsibly and at the same time get a kick out of it.’
The estimated price of its new high-tech shotgun, which was first presented at a military expo outside Moscow last summer, is 100,000 roubles (£980).
Resembling something that might be found in a video game, the futuristic shotgun (pictured on August 23, 2020) features a stylish body, a built-in computer in the butt-stock – with a small screen, Wi-Fi and Bluetooth – and a barrel-mounted video camera
Pictured, Kalashnikov’s MP-155 Ultima shotgun is on display at an exhibition as part of the Army 2020 International Military Technical Forum at the Patriot Congress and Exhibition Centre of the Russian Armed Forces on August 23, 2020
Speaking on Tuesday, the group’s director said it was planning to market the new gadget-packed weapon (pictured in file photo on August 23, 2020) to hipsters and young people
The Kalashnikov group is Russia’s largest weapons producer and is part of the state-owned defence conglomerate Rostec.
The group says it manufactures some 95 per cent of ‘all Russian small arms’.
Mass shootings in Russia are relatively rare.
In the last high-profile case, a teenage gunman in October 2018 killed 20 at his college in Moscow-annexed Crimea.
Last month a young army recruit was sentenced to over 24 years in prison for shooting dead eight servicemen, in a trial that spotlighted hazing in the army.