By Matthew Bertram, Head of Strategy at EWR Digital & Co-Host of “The Unknown Secrets of Internet Marketing Podcast.” getty Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to uncover […]

Google’s help document on controlling your snippets in search results has added some examples of “bad” and “better” meta descriptions.  The bad. Google advises avoiding these four types of “bad” meta descriptions: List of keywords: “Sewing supplies, yarn, colored pencils, sewing machines, threads, bobbins, needles” Same description used for every […]

Google’s quality threshold – and how it relates to indexing – has become a more well-known and widely talked about topic over the past year. Several elements contribute to the value proposition of an individual page and domain. But one key concept that Google covers in their Quality Rater Guidelines […]

There’s an abundance of SEO strategies available to improve website performance. However, most strategies focus on increasing sessions. What happens once these users land on your website? As David Freeman explained back in 2017, UX is pivotal to the future of SEO and “what is good for the consumer is […]

When designing a next-generation quantum computer, a surprisingly large problem is bridging the communication gap between the classical and quantum worlds. Such computers need a specialized control and readout electronics to translate back and forth between the human operator and the quantum computer’s languages — but existing systems are cumbersome […]