A couple of weeks ago, Google revealed that 40% of 18 to 24-year-olds prefer TikTok or Instagram search over cheugy, Boomer-style Googling. Since then, the internet giant has come back fighting, by launching an educational campaign aimed at Gen Z. Called “Let’s Internet Better,” the crusade features a series of […]

For more than a decade, when companies talked about search engine optimization (SEO), by default they were talking about Google. With the rise of digital juggernauts in the e-commerce and social media spaces—including the buy-anything platform Amazon and video-sharing apps like TikTok—online searches for products, entertainment, and information have begun […]