How often should law firms write new content? The answer depends on their goals. They should create informative content often if they want to get more leads or increase sales. To improve their brand image and reputation, they should create in-depth, high-quality content more slowly (but still regularly). Content marketing […]

Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. getty Asking whether it’s better for your firm to focus advertising dollars on pay-per-click advertising or search engine optimization is a little like asking whether it’s better to […]

[author: Noreen Fishman] Your website is a reflection of your firm. Ideally, it enhances your branding and voice, but there are many different directions you can take the site in. However, there are a few best practices when it comes to law firm website design that should always be followed. […]