Pixieset Acquires Flothemes, Leading Provider of WordPress Website Designs for Photographers and Creatives
VANCOUVER, British Columbia–(BUSINESS WIRE)–Pixieset Media Inc. (“Pixieset” or the “Company”), a leading, Vancouver-based software solutions provider for photographers and creative professionals, today announced the successful acquisition of Flothemes, a premium WordPress website designer for photographers, and other creative businesses. In conjunction with the transaction, Flothemes Founder Ross Tanner has joined Pixieset’s leadership team as Director of Design & Business Development.
Listed as one of Canada’s Fastest-Growing Companies in 2020, Pixieset’s mission is to equip and inspire every creative on their journey towards running their own photography business. Since the launch of Pixieset in 2013, more than 600,000+ photographers have used the Company’s innovative solutions and platform to deliver photos to clients, showcase their work, sell prints, and market their business online. With the acquisition, Flothemes’ designs and company operations will fully integrate into the Pixieset umbrella, while maintaining existing service levels and offerings to its community of 40,000+ photographers and creative business owners globally. Together, the companies will continue to build an all-in-one platform to provide every photographer a beautiful, easy-to-use website that seamlessly integrates with all their automations and workflow.
“This acquisition enables Pixieset to enhance and strengthen the products and solutions we offer to our growing client base of 600,000+ as we expand across the broader photography industry,” said Pixieset Co-Founder and CEO Simon Wong. “We look forward to harnessing the expertise of Flothemes’ experienced team and working together to continue scaling the website design tools and offerings of the Pixieset platform.”
“Flothemes is honored to announce the next chapter for our community. We are excited about the possibilities this partnership brings not just to our company and clients, but for all aspiring creatives, as we work to build a powerful platform to service various design and business needs,” said Ross Tanner.
Fasken Martineau DuMoulin LLP served as legal counsel to Pixieset, while The Lew Firm, APC served as legal counsel to Flothemes. Deloitte LLP served as financial and tax advisors to Pixieset.
Founded in 2014, Flothemes is a provider of premium, fully customizable WordPress themes. The company caters to over 40,000 photographers and creative business owners globally. Flothemes earned a strong reputation and brand recognition among wedding and family photographers, through premium designs and ease of use. For more information, visit www.flothemes.com.
About Pixieset Media Inc.
Founded in 2013, Pixieset is an all-in-one SaaS platform that offers a range of solutions including Client Galleries, Websites, Online Stores to help photographers and other creatives manage their workflow. The company serves over 600,000+ users around the world and is a market leader in the industry. For more information, visit www.pixieset.com.