Creator Commerce Pioneer rewardStyle and its High-Growth LIKEtoKNOW.it Shopping App Rebrand as LTK | Business
DALLAS–(BUSINESS WIRE)–Jun 30, 2021–
rewardStyle, the industry’s dominant monetization platform for influencers and parent company of the popular LIKEtoKNOW.it shopping app, announces today a strategic rebrand to LTK. The company is unifying its two brands for consistency and simplicity and will now operate its entire platform under one brand name.
Shop looks and videos created by thousands of global influencers, stylists and tastemakers. Everything in LTK is 100% shoppable, so you can instantly purchase products from over 5,000 retailers across fashion, home, beauty, and more. (Photo: Business Wire)
A pioneer of creator commerce, LTK created the technology that influencers use to drive commerce across all of their distribution points on the web. Today, influencers use LTK’s proprietary technology platform to create, manage and grow their own ecommerce shops.
To date, global brands have invested more than $1 billion in creator content through LTK campaigns, collaborations and commissions-on-sales. In addition to releasing significant enhancements to its LTK shopping app, the company is rolling out a new self-service portal that gives brands of all sizes and budgets access to LTK’s more than 100,000 influencers and enables them to build, manage and scale their influencer marketing plans first-hand, across all publishing platforms, including the LTK shopping app.
“As a B2B2C platform that uniquely serves all sides of the creator commerce experience, it was important that we unify our business under a singular brand to further expand our clients’ opportunities,” said Amber Venz Box, co-founder and president of LTK. “We’ve spent the last six months investing in world-class talent, adding more than 100 new employees in 2021 alone. Our focus now is on innovation and speed. We’re developing new technology and features that propel our clients, and we are scaling the most dynamic and efficient online shopping experience powered by influencers.”
The company rebrand will take effect immediately and roll out to international markets, including the UK, Germany, France, Australia, China, South Korea, and Brazil imminently, where LTK services and the app will be localized for regional brands and influencers later this year.
LTK is a one-stop destination that puts creators in business. More than 100,000 fashion, beauty, fitness, home and lifestyle influencers use LTK to monetize their content across the entire social ecosystem, and to manage their bespoke storefront – their LTK Shop. LTK Creators will now find new tools and technology that make it even more efficient to manage their LTK Shop and market their content across the web.
More than 5,000 global retailers choose LTK to deliver their influencer marketing programs at scale. With 10 years’ of proprietary sales insights and cross-channel performance data, LTK is unparalleled in its ability to not only build influencer marketing campaigns for brands with proven ROI, but also measure full-funnel brand performance from discovery to transaction. With LTK, brands can leverage historical, cross-channel retail performance data to cast, price and execute creator campaigns.
The LTK shopping app, launched in 2017, is a world-class ecommerce app where you can shop in the context of real, influential people’s lives. Creators, tastemakers, celebrities, stylists and social influencers from around the world host their ecommerce shops on LTK, publishing instantly shoppable content for their followers and millions of LTK app users. The LTK shopping app is now the company’s dominant source of influencer-driven retail sales, globally.
About LTK (rewardStyle & LIKEtoKNOW.it)
LTK is a global technology platform founded in 2011 to empower the world’s premium lifestyle creators to be as economically successful as possible. Today, the LTK platform connects brands, creators and shoppers with a world-class shopping app and trusted tools and technology that makes content instantly shoppable across the web. More than 5,000 brands partner with LTK to gain access to its global influencer network for original content that converts against performance-driven, cross-channel KPIs. A two-time honoree on Fast Company’s list of Most Innovative Companies, LTK is the leading influencer technology platform, driving more than $2.8 billion in annual brand purchases from over 100,000 talented creators in 100+ countries. LTK is headquartered in Dallas, TX and currently operates offices in eight cities across five continents. To download the app, search LTK in the app stores.
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Copyright Business Wire 2021.