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Digital marketing has become a buzzword these days. In simple words, it means taking the business online to leverage search engines and social media platforms. In today’s era, many businesses and companies are focusing on bringing their brand’s presence online. Hence, companies are in immense need of skilled and proficient digital marketers to promote their brands over the internet.
There is an array of online marketing career opportunities, as it involves multiple skills, like Search Engine Optimization (SEO), email marketing, social media marketing, and content marketing. Online marketing offers a broad set of benefits, like greater sales, increased revenue, a better relationship with customers, good ROI, and vast job opportunities. Let’s look at the seven best online marketing courses that will help you become a proficient digital marketer.
Top 7 Digital Marketing Courses In 2021
1. Certified Digital Marketer
Certified Digital Marketer (CDM) program is an updated certification that enables individuals to strengthen their online marketing expertise and use those skills in real-time business operations. To earn this certification, individuals must possess a fundamental understanding of Windows and macOS operating systems.
A certified digital marketer can develop and execute email and internet marketing campaigns, understand the significance of online marketing and social media marketing, identify different techniques to enhance ranking in search results, and understand web analytics. You can learn this course from one of the leading online tutoring platforms, Koenig Solutions. It is renowned for digital marketing training online.
2. Digital Marketing Specialist Master’s Program
The digital marketing specialist masters program enables individuals to become an online marketing professional. This course will act as a career-changing factor and teaches all the fundamental concepts of digital strategies.
In this course, individuals will learn different online marketing skills like PPC, SEO, social, web analytics, content marketing, email marketing, advanced mobile marketing, etc. They will also learn how to plan, manage, and execute digital campaigns and use online marketing tools. Aspirants pursuing this course can pass the expert examination and become a certified Digital Marketing Specialist Master.
3. Inbound Digital Marketing Course
An Inbound Digital Marketing program is the best career option for individuals who have ever undergone any technical course. After pursuing this digital marketing course, aspirants will possess in-depth knowledge of inbound marketing strategies. Every topic present in inbound marketing is explained thoroughly in this program. Individuals can become more productive by developing their own inbound marketing techniques.
A Certified Inbound Digital Marketer is proficient in blogging, email marketing, inbound marketing ideas, social media promotion, customer marketing approach, conversion optimization, lead nurturing, etc. Adding this certification to your resume will enhance the chance of getting hired as an Inbound Digital Marketer.
4. Search Engine Optimization
Search Engine Optimization (SEO) plays a crucial role in search engine rankings. Pursuing this SEO course will enable individuals to learn about link building, online search, advanced SEO tools, keyword research tools, and the working of search engines. Using SEO techniques for the website brings a lot of organic traffic and a large number of customers.
Aspirants pursuing the Search Engine Optimization certification training at Koenig Solutions can build their future in internet marketing. After learning this course, individuals will have in-depth knowledge of search engine functions, page rank, indexing, and crawling, know about search engine myths, build a responsive site, and learn to put SEO tools to great use.
5. Digital Marketing Certification
In the digital marketing certification, individuals learn how to promote brands or services online and use social media platforms to increase customers from remote locations. Individuals require extremely fundamental knowledge of social platforms and computers for pursuing this course.
After completing this course, aspirants will possess an in-depth understanding of business ROI, online market situations, business workflow, digital platforms, the target audience’s behavior, and developing cost-effective marketing strategies. There is a free Google Digital Marketing course on the Google digital garage platform.
Introduction to Social Media Strategy program enables candidates to learn about all concepts and ideas related to social media marketing. For novices in the marketing field, this certification is the best choice to help them understand marketing techniques on social media platforms, like Instagram, Facebook, Instagram, LinkedIn, Twitter, etc. After completing this course, aspirants become experts in marketing, social media, content strategy, buffer, social media advertising, and business.
7. Digital Marketing Nanodegree
The Digital Marketing Nanodegree program is best for individuals who desire to start their career in marketing. Aspirants can pursue this course after their graduation in any other specialization with well-proposed digital marketing training. This course will help candidates to have thorough knowledge about all platform-specific expertise. Moreover, they will learn marketing fundamentals, content strategy, social media, SEO, etc.
After going through each course, you can decide which marketing certification would best fit your goals and needs. The digital marketing course cost depends on the program and the institute or online platform that you select.